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~isPartOf:"European Journal of Operational Research"
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European Journal of Operational Research
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing
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Foundations and trends in marketing : FTMKT
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The journal of personal selling & sales management : JPSSM
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The journal of personal selling & sales management
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Harvard-Business-Manager : das Wissen der Besten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Go-to-market strategies for women entrepreneurs : creating and exploring success
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International Journal of Bank Marketing
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of personal selling & sales management : JPSSM
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Report / Marketing Science Institute
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Sales management : a multinational perspective
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Brand management ; Vol. 1
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Brand diagnostics: Mapping branding effects using consumer associative networks
Henderson, Geraldine R.
;
Iacobucci, Dawn
;
Calder, Bobby J.
- In:
European Journal of Operational Research
111
(
1998
)
2
,
pp. 306-327
Persistent link: https://www.econbiz.de/10005240527
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