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Persistent link: https://www.econbiz.de/10005253847
This paper studies a firm’s time-to-market decision and subsequent sales channel, pricing and production decisions under three main sources of uncertainty: possibility of qualifying for lucrative sales channels, competitors’ time-to-market behavior and price-sensitive uncertain demand. In...
Persistent link: https://www.econbiz.de/10011190824
Demand for a new product is often highly uncertain. As the developer of a new product, the manufacturer may reduce the uncertainty of the product's demand through observing progress in his product development process or receiving demand signals directly from customers. This paper first shows...
Persistent link: https://www.econbiz.de/10008865215