Ülkü, M. Ali; Bookbinder, James H. - In: European Journal of Operational Research 221 (2012) 1, pp. 110-117
Increased competition in business environments requires that firms provide not only quality but also timely service with minimal cost. Offering a delivery-time guarantee may increase the demand for a product or service, or allow the firm to charge a price premium. This paper investigates the...