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This paper focuses on the impact of consumer environmental awareness (CEA) on order quantities and channel coordination within a one-manufacturer and one-retailer supply chain. The manufacturer produces two types of products: the environmental and the traditional products. These two products...
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Deceptive counterfeits differ from non-deceptive ones in that they are packaged and sold as authentic brand name products so that consumers may buy counterfeits unknowingly. When a distribution channel, referred to as the general channel, has been penetrated with deceptive counterfeits, a brand...
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