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Advertising plays an important role in affecting consumer demand. Socially responsible firms are expected to use advertising judiciously, limiting advertising of “bad” products. An example is the advertising initiative adopted by several major food manufacturers to limit the advertising of...
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This paper considers coordinated decisions in a decentralized supply chain consisting of a vendor and a buyer with controllable lead time. We analyze two supply chain inventory models. In the first model we assume the vendor has complete information about the buyer’s cost structure. By taking...
Persistent link: https://www.econbiz.de/10010871254
Early order commitment (EOC) is a strategy for supply chain coordination, wherein the retailer commits to purchasing from a manufacturer a fixed order quantity a few periods in advance of the regular delivery lead time. In this paper, we formulate and analyze the EOC strategy for a...
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