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~isPartOf:"European Journal of Operational Research"
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European Journal of Operational Research
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Iacobucci, Dawn (2018), “Contemporary Disruptions in the Realm of Research Methods in Marketing,” in Atul Parvatiyar and Raj Sisodia (eds.), Handbook of Marketing Advances in an Era of Disruptions: Essays in Honor of Professor Jagdish Sheth, 391-400
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Brand diagnostics: Mapping branding effects using consumer associative networks
Henderson, Geraldine R.
;
Iacobucci, Dawn
;
Calder, Bobby J.
- In:
European Journal of Operational Research
111
(
1998
)
2
,
pp. 306-327
Persistent link: https://www.econbiz.de/10005240527
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