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This paper explores the rôles of the Single European Market and converging European consumer lifestyles as change agents in grocery retailing. Porter's structural analysis is used as a framework to analyse the intensification of competition which Keith Thompson and Simon Knox believe will...
Persistent link: https://www.econbiz.de/10009211431
In a recent paper, Johnston and Lewin (1996) analyse the stream of research on organisational buyer behaviour published over the past 25 to 30 years isolating eight propositions which they encapsulate in their 'Risk Continuum'. Our paper, reports a comparison between Johnston and Lewin's...
Persistent link: https://www.econbiz.de/10009212196
The major British supermarkets are confident and successful businesses which have combined an enviable growth record with margins which are three times as high as those of their mainland European counterparts. However, they are in danger of being marginalised within Europe by their reluctance to...
Persistent link: https://www.econbiz.de/10009212486