The authors argue that there are trends currently present in industry and management which require human resource (HR) managers to have much higher levels of competence and skills. Concepts and techniques from marketing can provide means by which HR managers can be more effective. It is also...

Management Consultants have become widely involved in every functional activity across all aspects of organizational management. They are called on by companies, industry bodies, government departments, statutory corporations and nations to advise them on their problems. However, despite...