Strategic management is well developed in its understanding of both strategic thinking and the strategic decision-making process. But the precise role of behaviours within strategy-making teams and the influence of these behavioural patterns is less well understood. This paper is based on...

The marketing environment - those external forces that directly or indirectly influence an organisation's trading, acquisitions of inputs and generation of outputs, but over which the organisation has little or no control - is in marketing strategy acknowledged to be an important determinant of...