Filippaios, Fragkiskos; Rama, Ruth - In: European Management Journal 26 (2008) 1, pp. 59-72
Summary Using a database comprising around 7,000 affiliates, this article analyses the geographic pattern of the world's largest food and beverage multinational enterprises (F&B MNEs) over 1996-2000. Most of the 81 sampled F&B MNEs follow regional strategies. We find nine global firms, with 20%...
