Using exploratory qualitative research undertaken in a multi-brand fashion company, this article investigates the role that brand units’ images play in the link between human resources management (HRM) practices and employee internal and external turnover. Our results suggest that the...

Research shows that HR practices play a crucial role in postmerger integration by facilitating employees’ identification with the new company. However, the effects of identity and identification dynamics upon these practices have yet to be examined. We draw on an ethnographic study of a merger...