Summary In this paper we draw together the changing orientations that have been shaping the project business arena during the past years and discuss their implications for the future of project marketing theory and practice. Based on empirical qualitative data from two longitudinal research...

Networked R&D has faced upheaval over the last decade. However, in order to fully benefit from collaboration, firms need to embrace paradoxes that are inherent in R&D networks. We therefore investigate how orchestration (rather than traditional management) of relationships by improving...