Managers are regrettably ignorant of the fact that their business organisations are 'designable'. But recently, concepts such as business re-engineering and systems thinking, coupled with advances in methods of quantifying business systems, have enabled managers to scrutinise their business...

This article, by Ann van Ackere, Kim Warren and Erik Larsen discusses how system dynamics models can help understand a service company's growth potential and its limitations, as well as the use of such models for executive training. The ideas are illustrated using a model built for a European...