This paper analyzes the regional characteristics and strategies of multinational enterprises (MNEs) in the world cosmetics and toiletries industry, based on the new work by Rugman on regional strategy. We test the proposition that MNEs may asymmetrically develop their upstream and downstream...

Summary This study analyzes the international scale and scope of European multinational enterprises (MNEs). By using five widely used multinationality measures and the corresponding five measures for intra-regional activities, the results confirm that the European MNEs focus on their home region...