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An analysis of export barriers for firms in Brazil

Mataveli, Mara; Ayala Calvo, Juan Carlos; Gil, Alfonso J.; … - In: European Research on Management and Business Economics … 28 (2022) 3, pp. 1-11

The objective of this study is to analyse the effect of four export barrier groups - human capital, cultural, administrative, and financial - on the product export barrier. The study participants constitute a statistically significant sample of 318 exporting companies in Brazil. The research...

Persistent link: https://www.econbiz.de/10014525565

The impact of human resources information systems on individual innovation capability in Tunisian companies: The moderating role of affective commitment

Ben Moussa, Nejib; El Arbi, Rakia - In: European Research on Management and Business Economics … 26 (2020) 1, pp. 18-25

This research focuses on the study of the impact of the HRIS' use in human resources department (HR) on individual innovation capability. A research model was proposed and the related hypotheses were tested within human resources department of Tunisian companies with 42 respondents. Results...

Persistent link: https://www.econbiz.de/10014525589

Proposing a new framework for personal brand positioning

Shafiee, Maysam; Gheidi, Shabnam; Sarikhani Khorrami, Maryam - In: European Research on Management and Business Economics … 26 (2020) 1, pp. 45-54

Personal branding is one of the newest topics in branding. It means that each person can have a stable personal brand by considering his/her given goals and using proper strategies. In this paper, the authors have tried to present a framework for personal brand positioning. To achieve this aim,...

Persistent link: https://www.econbiz.de/10014525599

Destination recovery during COVID-19 in an emerging economy: Insights from Perú

Cambra-Fierro, Jesús J.; Fuentes-Blasco, María; … - In: European Research on Management and Business Economics … 28 (2022) 3, pp. 1-9

The onslaught of the COVID-19 pandemic has had a critical impact on the travel and tourism sector. Tourist destinations in developing countries are even more susceptible to negative trends of this sort due to the importance of tourism in emerging economies and the peculiarities of their...

Persistent link: https://www.econbiz.de/10014525600

Role of airline promotion activities in destination branding: Case of Dubai vis-à-vis Emirates Airline

Al Saed, Rashad; Upadhya, Amitabh; Abu Saleh, Mohammad - In: European Research on Management and Business Economics … 26 (2020) 3, pp. 121-126

Dubai, the globally known Emirate of the United Arab Emirates, has achieved an image of its own as a sun, sand and sea destination with the added X-factor of safety and shopping to enhance visitors' positive perceptions. Equally well perceived by consumers and envied by competitors, its national...

Persistent link: https://www.econbiz.de/10014525603

The effect of corporate bankruptcy reorganization on consumer behaviour

Mainardes, Emerson Wagner; Mota, Ricardo Lopes; … - In: European Research on Management and Business Economics … 26 (2020) 2, pp. 96-102

The objective of this study is to compare the effects of a company's perceived levels of trust, reputation, risk perception, and quality, on consumers' purchasing intention in two contexts. The first context posits a company in stable financial condition, while the second a company in bankruptcy...

Persistent link: https://www.econbiz.de/10014525606

Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty

Royo-Vela, Marcelo; Pérez Sánchez, Mónica - In: European Research on Management and Business Economics … 28 (2022) 3, pp. 1-10

its effects on customer perceptions regarding luxury brands and brand extensions and consequences on buying intention and … luxury brand loyalty. The conceptual framework is based on both previous qualitative and quantitative research. A five … factors model is tested in a judgemental sample of 158 premium luxury brands consumers using Partial Least Squares (PLS …

Persistent link: https://www.econbiz.de/10014525612

Consumer evaluation of food quality and the role of environmental cues: A comprehensive cross-country study

Petrescu, Dacinia Crina; Vermeir, Iris; Burny, Philippe; … - In: European Research on Management and Business Economics … 28 (2022) 2, pp. 1-16

Widely explored in literature, yet it is unclear which food quality cues consumers find most relevant. The increasing consumers' concern for sustainability aspects in their food buying decisions warrants special attention to environmental-social aspects as food quality indicators. Consequently,...

Persistent link: https://www.econbiz.de/10014525622

Managing relationships between tourism companies and their suppliers: An approach beyond classical variables

Moliner-Velázquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: European Research on Management and Business Economics … 29 (2023) 1, pp. 1-8

This paper addresses the study of the antecedents and consequences of satisfaction of a company with its main supplier from different variables highlighted in the literature. Specifically, the objective is to analyse the effect of trust, commitment and switching costs on satisfaction, as well as...

Persistent link: https://www.econbiz.de/10014525626

The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups

Sakas, Damianos P.; Reklitis, Dimitrios P.; … - In: European Research on Management and Business Economics … 29 (2023) 2, pp. 1-18

Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage. To the completion of this target, various digital...

Persistent link: https://www.econbiz.de/10014525632