Bontems, Philippe; Monier-Dilhan, Sylvette; Requillart, … - In: European Review of Agricultural Economics 26 (1999) 2, pp. 147-65
This paper presents a model of retailer-manufacturer interaction that focuses on retail competition between national brands and private labels positioned by retailers to compete with them. The final demand side involves vertical differentiation between the private label (low quality) and the...