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The relative effects of game outcome and process on fans' media consumption experiences
Jang, Wonseok; Ko, Yong Jae; Wann, Daniel; Chang, Yonghwan - In: European Sport management quarterly : ESMQ 17 (2017) 5, pp. 635-658
Persistent link: https://www.econbiz.de/10011846421
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The scarlet letter : impacts of moral emotions and attribution type on athlete stigmatization
Lee, Joon Sung; Kim, Daehwan; Jang, Wonseok; Jun, Soobum - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 148-166
Persistent link: https://www.econbiz.de/10014282479
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Vitalizing effect of athlete-drafting task in fantasy sports : the role of competitive goal-framing, involvement, and competitiveness trait
Jang, Wonseok; Kwak, Dae Hee; Ko, Yong Jae - In: European Sport management quarterly : ESMQ 20 (2020) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10012287095
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When team sponsorship of cause-related messages leads to unfavorable fan reactions : the interplay among competency, cause orientation, and message source
Chang, Yonghwan; Kwak, Dae Hee - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1024-1045
Persistent link: https://www.econbiz.de/10014320222
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Charity running event for homelessness : the framing effects on prosocial behavioral intentions
Donlinting, Erica; Ko, Yong Jae; Ahn, Jinwoo; Lee, Joon Sung - In: European Sport management quarterly : ESMQ 25 (2025) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10015189407
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Athlete brand image : scale development and model test
Arai, Akiko; Ko, Yong Jae; Kaplanidou, Kyriaki - In: European Sport management quarterly : ESMQ 13 (2013) 4, pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
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Athletes' trust, mental skills, and satisfaction in a gambling-legal cycle racing business in South Korea
Moon, Kae Sung; Ko, Yong Jae; Connaughton, Daniel P.; … - In: European Sport management quarterly : ESMQ 12 (2012) 3, pp. 291-308
Persistent link: https://www.econbiz.de/10009570614
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Athlete reputational crisis and consumer evaluation
Sato, Shintaro; Ko, Yong Jae; Park, Chanmin; Tao, Weiting - In: European Sport management quarterly : ESMQ 15 (2015) 4, pp. 434-453
Persistent link: https://www.econbiz.de/10011524596
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Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin; Ko, Yong Jae; Hur, Youngjin; Bang, Hyejin; … - In: European Sport management quarterly : ESMQ 23 (2023) 5, pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
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Athlete brand image: scale development and model test
Arai, Akiko; Ko, Yong Jae; Kaplanidou, Kyriaki - In: European Sport management quarterly : ESMQ 13 (2013) 4, pp. 383-403
Persistent link: https://www.econbiz.de/10010186158