Cultural inclusion generates a positive impact by socially increasing pride for individuals or economically increasing a country's global capital. Currently, in New Zealand (NZ), not many strategies exist that ensure inclusion of culture in new products introduced locally and globally. Further,...

Recently many enterprises have been in need of design outsourcing services through which they can form creative ideas and innovations. In this respect, the innovation competency of design consulting firms is unprecedentedly regarded as a deciding competitive edge. This study examines the effects...

The ability to accelerate the discovery of product innovation ideas is critical for manufacturers with short life cycles, such as smartphones. Companies with short product lifespans require innovative strategies to improve their products based on customer needs. Three-dimensional concurrent...

In this paper, we propose a set of rules for developing modular architectures. We first consider the well-known concept of "Design Rules" advanced by Baldwin and Clark. We then propose a broader conceptualization called "Modularity Design Rules" that is derived from later studies of the...

Firms achieve their competitive advantage quickly through the concept framework of open innovation by integrating external inspiration with internal endowment when facing hyper-competition in the digital era. This paper deploys open innovation into building platform blocks by modular operators....