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Exploring customers' zone of tolerance for B2B professional service quality
Ho, Angus; Sharma, Piyush; Hosie, Peter J. - In: The journal of services marketing 29 (2015) 5, pp. 380-392
Persistent link: https://www.econbiz.de/10011387806
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The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional services
Mikolon, Sven; Kolberg, Anika; Haumann, Till; Wieseke, Jan - In: Journal of service research : JSR 18 (2015) 4, pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
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Defective co-creation : developing a typology of consumer dysfunction in professional services
Greer, Dominique A. - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 238-261
Persistent link: https://www.econbiz.de/10010519468
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Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
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Editorial: the "nip and tuck" service framework : bright and dark side of beautification/modification services
Tsiotsou, Rodoula H.; Klaus, Philipp - In: The journal of services marketing 36 (2022) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10012798375
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A view from the street : an exploratory study of consumer attitudes toward offshoring of professional services in the United States
Koku, Paul Sergius - In: The journal of services marketing 29 (2015) 2, pp. 150-159
Persistent link: https://www.econbiz.de/10011343381
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Consumers' decision-making self-efficacy for service purchases : construct conceptualization and scale
Hale, Dena; Thakur, Ramendra; Riggs, John; Altobello, … - In: The journal of services marketing 36 (2022) 5, pp. 637-657
Persistent link: https://www.econbiz.de/10013407580
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IMC, social media and UK fashion micro-organisations
Henninger, Claudia Elisabeth; Alevizou, Panayiota J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 668-691
Persistent link: https://www.econbiz.de/10011698264
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Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: European journal of marketing : EJM 51 (2017) 3, pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
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Retrospective: tracking the impact of communications effectiveness on client satisfaction, trust and loyalty in professional services
Patterson, Paul G. - In: The journal of services marketing 30 (2016) 5, pp. 485-489
Persistent link: https://www.econbiz.de/10011615520