//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"De Chernatony, Leslie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer behaviour : a practic...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Viral marketing
2
Virales Marketing
2
Altruism
1
Altruismus
1
Beziehungsmarketing
1
Brand
1
Brand extension
1
Brand love
1
Brand loyalty
1
Cognition
1
Conspicuous Donation Behaviour
1
Cultural identity
1
Ehrenamtliche Arbeit
1
Emotion
1
Fundraising
1
Homophily
1
Kognition
1
Kulturelle Identität
1
Markenartikel
1
Markentransfer
1
Materialism
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship marketing
1
Self-congruence
1
Self-esteem
1
Self-monitoring
1
Social Web
1
Social media platforms
1
Social network
1
Social relations
1
Social tie strength
1
Social web
1
Soziale Beziehungen
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
De Chernatony, Leslie
Dwivedi, Yogesh Kumar
8
Shin, Jungwoo
7
Barnes, Stuart J.
5
Kaushik, Geetanjali
5
Lee, Daeho
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Antonetti, Paolo
4
Hajli, Nick
4
Huang, Youlin
4
Lin, Chieh-Peng
4
Mitchell, Vincent-Wayne
4
Qian, Lixian
4
Sharma, Piyush
4
Yuen, Kum Fai
4
Abosag, Ibrahim
3
Balaji, M. S.
3
Buil, Isabel
3
Canniford, Robin
3
Chen, Shih-Chih
3
Drennan, Judy
3
Frank, Björn
3
Grohmann, Bianca
3
Jun, Duk Bin
3
Lowe, Ben
3
Melewar, T. C.
3
Mou, Jian
3
Ooi, Keng-Boon
3
Palmeira, Mauricio
3
Park, Yuri
3
Paul, Justin
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Tan, Garry Wei-Han
3
Teck Ming Tan
3
Vrontis, Demetris
3
Wang, Xueqin
3
more ...
less ...
Published in...
All
European journal of marketing : EJM
Technological forecasting & social change : an international journal
Working paper series / The City University Business School
3
The journal of product & brand management
2
Brand management ; Vol. 4
1
CIM professional
1
EBSCOhost eBook Collection
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of euromarketing
1
The journal of consumer marketing
1
Working paper series / City University Business School
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
3
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->