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The marketing of margarine
Clark, Paul - In: European journal of marketing : EJM 20 (1986) 5, pp. 52-65
Persistent link: https://www.econbiz.de/10001071365
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An arousal-based explanation of affect dynamics
Yan, Li; Liu, Matthew Tingchi; Chen, Xiaoyun; Shi, Guicheng - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1159-1184
Persistent link: https://www.econbiz.de/10011608889
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The effects of advertising spending on brand loyalty in services
Ha, Hong Youl; John, Joby; Janda, Swinder; Muthaly, … - In: European journal of marketing : EJM 45 (2011) 4, pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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Persuasion, marketing communication, and the metaphor of magic
Miles, Chris - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2002-2019
Persistent link: https://www.econbiz.de/10010205943
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Predicting handbill avoidance in Hong Kong and the UK
Prendergast, Gerard P.; Tsang, Alex S. L.; Cheng, Ranis - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 132-146
Persistent link: https://www.econbiz.de/10010344234