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Advertising
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European journal of marketing : EJM
Journal of advertising research
206
International journal of advertising : the review of marketing communications
191
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising : official publication of the American Academy of Advertising
179
Journal of business research : JBR
178
Journal of advertising
157
Journal of marketing communications
148
Journal of promotion management : JPM
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Journal of historical research in marketing
69
Journal of promotion management : innovations in planning and applied research
66
Journal of retailing and consumer services
66
European journal of operational research : EJOR
61
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International journal of industrial organization
55
Journal of current issues and research in advertising : JCIRA
52
Health marketing quarterly
49
Young consumers : insight and ideas for responsible marketers
47
Journal of current issues and research in advertising
46
Journal of marketing research : JMR
46
Journal of marketing
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
35
Technological forecasting & social change : an international journal
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of global marketing
32
Economics letters
28
Marketing : ZFP ; journal of research and management
28
Information economics and policy : IEP
27
Journal of international consumer marketing
26
Quantitative marketing and economics : QME
26
Applied economics
25
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
The journal of media economics
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ECONIS (ZBW)
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1
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
2
The effectiveness of casual advergames on adolescents' brand attitudes
Redondo, Ignacio
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1671-1688
Persistent link: https://www.econbiz.de/10009676124
Saved in:
3
Cope's and the promotion of tobacco in Victorian England
Seaton, A. V.
- In:
European journal of marketing : EJM
20
(
1986
)
9
,
pp. 5-26
Persistent link: https://www.econbiz.de/10001071333
Saved in:
4
The marketing of margarine
Clark, Paul
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 52-65
Persistent link: https://www.econbiz.de/10001071365
Saved in:
5
Petrol advertising in the twenties and thirties : the case of the British Petroleum Company
Ferrier, Ronald W.
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 29-51
Persistent link: https://www.econbiz.de/10001071367
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6
Origin and early development of outdoor advertising in the United States
Hendon, Donald W.
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001071369
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7
Principles of promoting cigarettes : the Greek case
Kioulafas, K. E.
- In:
European journal of marketing : EJM
21
(
1987
)
7
,
pp. 38-43
Persistent link: https://www.econbiz.de/10001072472
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8
The buy British campaign of 1931
Constantine, Stephen
- In:
European journal of marketing : EJM
21
(
1987
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10001072510
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9
Keeping advertising from going down in history : unfairly
Pollay, Richard W.
- In:
European journal of marketing : EJM
22
(
1988
)
8
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001076015
Saved in:
10
"Serve see America now" : advertising bus travel in the US during the Second World War
Walsh, Margaret
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 41-60
Persistent link: https://www.econbiz.de/10001049934
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