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~isPartOf:"European journal of marketing : EJM"
~type_genre:"Systematic review"
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European journal of marketing : EJM
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Where to now in new product development research?
Craig, Angie
- In:
European journal of marketing : EJM
26
(
1992
)
11
Persistent link: https://www.econbiz.de/10001135405
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The adoption and diffusion of new industrial products : a literature review
Kennedy, Anita M.
- In:
European journal of marketing : EJM
17
(
1983
)
3
,
pp. 31-88
Persistent link: https://www.econbiz.de/10001037601
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New product development : a literature review
Goulding, Ian
- In:
European journal of marketing : EJM
17
(
1983
)
3
,
pp. 3-30
Persistent link: https://www.econbiz.de/10001037602
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