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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Lohtia, Ritu"
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European journal of operational research : EJOR
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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