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Advertising, structural change, and US non-alcoholic drink demand
Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M. - 1998
Persistent link: https://www.econbiz.de/10000988400
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Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
De Giovanni, Pietro; Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 272 (2019) 2, pp. 465-480
Persistent link: https://www.econbiz.de/10011942131
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Impact of generic milk advertising on New York State markets, 1986 - 2000
Kaiser, Harry M.; Chung, Chanjin - 2002
Persistent link: https://www.econbiz.de/10001674332
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Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain : a game-theoretic approach
Aust, Gerhard; Buscher, Udo - In: European journal of operational research : EJOR 223 (2012) 2, pp. 473-482
Persistent link: https://www.econbiz.de/10009665424
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A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
SeyedEsfahani, Mir Mehdi; Biazaran, Maryam; Gharakhani, … - In: European journal of operational research : EJOR 211 (2011) 2, pp. 263-273
Persistent link: https://www.econbiz.de/10008905398
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Pricing and advertisement in a manufacturer-retailer supply chain
Yue, Jinfeng; Austin, Jill; Huang, Zhimin; Chen, Bintong - In: European journal of operational research : EJOR 231 (2013) 2, pp. 492-502
Persistent link: https://www.econbiz.de/10009785470
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Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application
Schmit, Todd M.; Kaiser, Harry M. - 2002
Persistent link: https://www.econbiz.de/10001766787
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On a cooperative advertising model for a supply chain with one manufacturer and one retailer
Ahmadi-Javid, Amir; Hoseinpour, Pooya - In: European journal of operational research : EJOR 219 (2012) 2, pp. 458-466
Persistent link: https://www.econbiz.de/10009514309
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Measuring the impacts of generic fluid milk and dairy marketing
Kaiser, Harry M. (contributor); Dong, Diansheng (contributor) - 2006
Persistent link: https://www.econbiz.de/10003375644
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An economic analysis of generic fluid milk advertsing in Ontario, Quebec, the Maritime provinces
Kaiser, Harry M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003280286