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~isPartOf:"European journal of operational research : EJOR"
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Association of European Operational Research Societies
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European Congress on Operations Research <9, 1988, Paris>
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European journal of operational research : EJOR
Journal of business research : JBR
751
Management science : journal of the Institute for Operations Research and the Management Sciences
563
Journal of advertising research
493
SpringerLink / Bücher
377
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313
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304
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242
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Journal of economic theory
238
Computers & operations research : and their applications to problems of world concern ; an international journal
226
Psychology & marketing
206
Journal of advertising
205
International journal of industrial organization
199
Journal of promotion management : JPM
183
CESifo working papers
182
NBER working paper series
181
Operations research letters
171
Springer eBook Collection
166
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
164
European Journal of Marketing
156
Journal of promotion management : innovations in planning and applied research
154
Journal of economic behavior & organization : JEBO
151
Discussion paper / Centre for Economic Policy Research
145
Operations research
145
Journal of Consumer Marketing
144
NBER Working Paper
140
Journal of marketing
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Working paper
137
European journal of marketing : EJM
135
Economic theory : official journal of the Society for the Advancement of Economic Theory
133
Information systems research : ISR
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Bidding for an optimal portfolio of keywords in sponsored search
advertising
: from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
2
Dynamic budget allocation for social media
advertising
campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
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3
Sponsored search
advertising
and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
4
Keyword portfolio optimization in paid search
advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
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5
Learning and pricing models for repeated generalized second-price auction in search
advertising
Yang, Wei
;
Xiao, Baichun
;
Wu, Lifang
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
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6
Optimal keyword bidding in search-based
advertising
with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
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7
Competitive pricing and
advertising
strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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8
Optimization of column width in website layout for advertisement fit
Marszałkowski, Jakub
;
Drozdowski, Maciej
- In:
European journal of operational research : EJOR
226
(
2013
)
3
,
pp. 592-601
Persistent link: https://www.econbiz.de/10009718818
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9
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
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10
Digital
advertising
spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
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