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Customization competition between branded firms : continuous extension of product line from core product
Takagoshi, Noritsugu; Matsubayashi, Nobuo - In: European journal of operational research : EJOR 225 (2013) 2, pp. 337-352
Persistent link: https://www.econbiz.de/10009706111
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Brand positioning and consumer taste information
Nalca, Arcan; Boyacı, Tamer; Ray, Saibal - In: European journal of operational research : EJOR 268 (2018) 2, pp. 555-568
Persistent link: https://www.econbiz.de/10011852632
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Quality coordination with extended warranty for store-brand products
Mai, Dung T.; Liu, Tieming; Morris, Michael D. S.; Sun, … - In: European journal of operational research : EJOR 256 (2017) 2, pp. 524-532
Persistent link: https://www.econbiz.de/10011612055
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Entry decisions for vertically differentiated markets with brand spillovers
Nire, Keita; Matsubayashi, Nobuo - In: European journal of operational research : EJOR 314 (2024) 2, pp. 565-578
Persistent link: https://www.econbiz.de/10014456883
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Optimal pricing policies for differentiated brands under different supply chain power structures
Luo, Zheng; Chen, Xu; Chen, Jing; Wang, Xiaojun - In: European journal of operational research : EJOR 259 (2017) 2, pp. 437-451
Persistent link: https://www.econbiz.de/10011661534
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Price competition and store competition : store brands vs national brand
Choi, Sungchul; Fredj, Karima - In: European journal of operational research : EJOR 225 (2013) 1, pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
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When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
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The influence of coupon duration on consumers’ redemption behavior and brand profitability
Zhang, Zelin; Ma, Minghui; Leszczyc, Peter T. L. Popkowski - In: European journal of operational research : EJOR 281 (2020) 1, pp. 114-128
Persistent link: https://www.econbiz.de/10012153635
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Managing brand competition with consumer fairness concern via manufacturer incentive
Yu, Niu; Wang, Shumei; Liu, Zhixin - In: European journal of operational research : EJOR 300 (2022) 2, pp. 661-675
Persistent link: https://www.econbiz.de/10013207290
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The role of store brand positioning for appropriating supply chain profit under shelf space allocation
Kuo, Chia-wei; Yang, Shu-jung Sunny - In: European journal of operational research : EJOR 231 (2013) 1, pp. 88-97
Persistent link: https://www.econbiz.de/10009784696