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Pricing and structuring product trials : separate versus mixed wine tastings
Jalili, Monire; Çil, Eren B.; Pangburn, Michael S. - In: European journal of operational research : EJOR 312 (2024) 2, pp. 668-683
Persistent link: https://www.econbiz.de/10014456313
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The influence of coupon duration on consumers’ redemption behavior and brand profitability
Zhang, Zelin; Ma, Minghui; Leszczyc, Peter T. L. Popkowski - In: European journal of operational research : EJOR 281 (2020) 1, pp. 114-128
Persistent link: https://www.econbiz.de/10012153635
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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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Pricing and market segmentation using opaque selling mechanisms
Anderson, Chris K.; Xie, Xiaoqing - In: European journal of operational research : EJOR 233 (2014) 1, pp. 263-272
Persistent link: https://www.econbiz.de/10010225249
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Capacity and price setting for dispersed, time-sensitive customer segments
Pangburn, Michael S.; Stavrulaki, Euthemia - In: European journal of operational research : EJOR 184 (2008) 3, pp. 1100-1121
Persistent link: https://www.econbiz.de/10003768662
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Optimal threshold analysis of segmentation methods for identifying target customers
Mizuno, Makoto; Saji, Akira; Sumita, Ushio; Suzuki, Hideo - In: European journal of operational research : EJOR 186 (2008) 1, pp. 358-379
Persistent link: https://www.econbiz.de/10003769534
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To join or not to join group purchasing organization : a vendor's decision
Yang, Yu-Chen; Cheng, Hsing Kenneth; Ding, Chao; Li, Shengli - In: European journal of operational research : EJOR 258 (2017) 2, pp. 581-589
Persistent link: https://www.econbiz.de/10011644160
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Market segmentation in online platforms
Berbeglia, Franco; Berbeglia, Gerardo; Van Hentenryck, … - In: European journal of operational research : EJOR 295 (2021) 3, pp. 1025-1041
Persistent link: https://www.econbiz.de/10012622433
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Discovering heterogeneous consumer groups from sales transaction data
Lee, Haengju; Eun, Yongsoon - In: European journal of operational research : EJOR 280 (2020) 1, pp. 338-350
Persistent link: https://www.econbiz.de/10012132400
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Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun; Liu, Yezheng; Shang, Jennifer; … - In: European journal of operational research : EJOR 267 (2018) 2, pp. 612-627
Persistent link: https://www.econbiz.de/10011812537