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articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique … characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury … management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury …
Persistent link: https://www.econbiz.de/10012396542
-- Chapter 4 Stakeholders' Management -- Chapter 5 Risk Management -- Chapter 6 Instead of Conclusion …
Persistent link: https://www.econbiz.de/10012398178
This book explores challenges and approaches to the development, financial management and growth of Eastern European … organizations, both public and private. Including papers derived from the 2015 Griffiths School of Management Annual Conference on … strategies for growth and development in areas such as IT, medical management, marketing, entrepreneurship and family business …
Persistent link: https://www.econbiz.de/10012398271