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European management journal
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European management journal : publ. twice a year for the Scottish Business School
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Journal of global optimization : an international journal dealing with theoretical and computational aspects of seeking global optima and their applications in science, management and engineering
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Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln; 183 (2003)
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Artificial Intelligence for Sustainability : Innovations in Business and Financial Services
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Handbook of research on applied AI for international business and marketing applications
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Retail futures : the good, the bad and the ugly of the digital transformation
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Sovetskaja torgovlja : ežemesjačnyj teoretičeskij i naučno-praktičeskij žurnal
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A model to determine customer lifetime value in a retail banking context
Haenlein, Michael
;
Kaplan, Andreas
;
Beeser, Anemone J.
- In:
European management journal
25
(
2007
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
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The increasing importance of public marketing : explanations, applications and limits of marketing within public administration
Kaplan, Andreas
;
Haenlein, Michael
- In:
European management journal
27
(
2009
)
3
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003853284
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