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European management and European business schools : insights from the history of business schools
Kaplan, Andreas - In: European management journal 32 (2014) 4, pp. 529-534
Persistent link: https://www.econbiz.de/10010402044
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A model to determine customer lifetime value in a retail banking context
Haenlein, Michael; Kaplan, Andreas; Beeser, Anemone J. - In: European management journal 25 (2007) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
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The increasing importance of public marketing : explanations, applications and limits of marketing within public administration
Kaplan, Andreas; Haenlein, Michael - In: European management journal 27 (2009) 3, pp. 197-212
Persistent link: https://www.econbiz.de/10003853284