Narrow search
Showing 1 - 3 of 3
Cover Image
A Model to Determine Customer Lifetime Value in a Retail Banking Context
Haenlein, Michael; Kaplan, Andreas M.; Beeser, Anemone J. - In: European management journal : publ. twice a year for … 25 (2007) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10007744948
Cover Image
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration
Kaplan, Andreas M.; Haenlein, Michael - In: European management journal : publ. twice a year for … 27 (2009) 3, pp. 197-212
Persistent link: https://www.econbiz.de/10008244851
Cover Image
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration
Kaplan, Andreas M.; Haenlein, Michael - In: European management journal : publ. twice a year for … 27 (2009) 3, pp. 197-213
Persistent link: https://www.econbiz.de/10008889600