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~isPartOf:"European review of agricultural economics : ERAE"
~isPartOf:"International marketing ; Vol. V"
~isPartOf:"Journal of Service Management"
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European review of agricultural economics : ERAE
International marketing ; Vol. V
Journal of Service Management
Industrial marketing management : the international journal for industrial and high-tech firms
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Branding fresh food products : exploratory empirical evidence from the Netherlands
Nijssen, E. J.
- In:
European review of agricultural economics : ERAE
25
(
1998
)
2
,
pp. 228-242
Persistent link: https://www.econbiz.de/10001243925
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Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.
;
Craig, C. Samuel
;
Nijssen, Edwin J.
-
2006
Persistent link: https://www.econbiz.de/10003410973
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