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~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~subject:"Entrepreneurs"
~type_genre:"Case study"
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Exploring the rise of fandom in contemporary consumer culture
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Comparative case studies on entrepreneurship in developed and developing countries
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A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
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