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Die Sportphilosophie von Hoechst : eine Analyse von Engagement und Zielsetzung
Siegfried, Hans-Dieter - In: Journal of business economics : JBE 61 (1991) 10, pp. 1093-1097
Persistent link: https://www.econbiz.de/10001113744
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Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip - 2015
Persistent link: https://www.econbiz.de/10010438889
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Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun; Nam, Changi; Kim, Minki; Han, Seung Hun - In: International journal of sport finance 11 (2016) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
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Sponsoring-Wirkung auf das Kaufverhalten
Hohenauer, Robert - 2016
Persistent link: https://www.econbiz.de/10011555981
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Marken im Szenesport : die Rolle und Strategien kommerzieller Akteure
Spale, Cyrill - 2015
Persistent link: https://www.econbiz.de/10010493103
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Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian - 2014
Persistent link: https://www.econbiz.de/10010427923
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Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.; Goukasian, Levon; Misch, Marilyn B. - In: International journal of sport finance 10 (2015) 2, pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
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The effect of sponsorship announcements on stock returns of sponsees
Eryigit, Canan; Eryigit, Mehmet - In: International journal of sport finance 14 (2019) 3, pp. 173-190
Persistent link: https://www.econbiz.de/10012155534
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Sportsponsoring und Arbeitsrecht : arbeitsrechtliche Selbstvermarktungsgrenzen
Fiedler, Dominik - 2017
Persistent link: https://www.econbiz.de/10011730865
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Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver; Himme, Alexander; Papies, Dominik; … - In: Journal of business economics : JBE 87 (2017) 7, pp. 943-984
Persistent link: https://www.econbiz.de/10011758108