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Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun; Nam, Changi; Kim, Minki; Han, Seung Hun - In: International journal of sport finance 11 (2016) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
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Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.; Goukasian, Levon; Misch, Marilyn B. - In: International journal of sport finance 10 (2015) 2, pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
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The effect of sponsorship announcements on stock returns of sponsees
Eryigit, Canan; Eryigit, Mehmet - In: International journal of sport finance 14 (2019) 3, pp. 173-190
Persistent link: https://www.econbiz.de/10012155534
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Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver; Himme, Alexander; Papies, Dominik; … - In: Journal of business economics : JBE 87 (2017) 7, pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
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The sponsorship effect : do sport sponsorship announcements impact the firm value of sponsoring firms?
Reiser, Matthias; Breuer, Christoph; Wicker, Pamela - In: International journal of sport finance 7 (2012) 3, pp. 232-248
Persistent link: https://www.econbiz.de/10009658156
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The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Wicker, Pamela; Weingärtner, Christian; Breuer, Christoph - In: International journal of sport finance 7 (2012) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10009693651
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Does it really hurt? : consumer reactions to content sponsorships in daily newspapers
Wellbrock, Christian M.; Schnittka, Oliver - In: Journal of business economics : JBE 85 (2015) 2, pp. 107-128
Persistent link: https://www.econbiz.de/10010476664
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Executive interview : an interview with David G. Brooks, general manager of the Beijing Olympics for Coca-Cola China
Brooks, David G.; Choi, J. Andrew - In: International journal of sport finance 3 (2008) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10003735762
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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles - In: International journal of sport finance 6 (2011) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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The value of olympic sponsorship : domestic vs foreign sponsoring firms
Baim, Dean V.; Goukasian, Levon; Misch, Marilyn B. - In: International journal of sport finance 16 (2021) 2, pp. 95-108
Persistent link: https://www.econbiz.de/10012597304