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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"International journal of sport finance"
~isPartOf:"Journal of business economics : JBE"
~person:"Schnittka, Oliver"
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Schnittka, Oliver
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
International journal of sport finance
Journal of business economics : JBE
Der Markt : international journal of marketing
1
International journal of market research
1
Marketing : journal of research and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
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Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver
;
Himme, Alexander
;
Papies, Dominik
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
Saved in:
2
Does it really hurt? : consumer reactions to content sponsorships in daily newspapers
Wellbrock, Christian M.
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10010476664
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