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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"International journal of sport finance"
~isPartOf:"Journal of business economics : JBE"
~subject:"Ankündigungseffekt"
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Ankündigungseffekt
Sponsoring
37
Sponsorship
37
Deutschland
29
Germany
29
Empirical method
17
Empirische Methode
17
Brand management
12
Markenführung
12
Marketing management
12
Marketingmanagement
12
Sportmarketing
10
Sports marketing
10
Football
7
Fußball
7
Sport
6
Sports
6
Advertising effects
5
Ereignisstudie
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Erfolgsfaktor
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Event study
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Success factor
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Werbewirkung
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Announcement effect
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Börsenkurs
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Consumer behaviour
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Konsumentenverhalten
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Share price
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Sport event
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Sportveranstaltung
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Theorie
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Theory
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event study
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Big event
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Capital income
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Factor analysis
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Faktorenanalyse
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Großveranstaltung
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Kapitaleinkommen
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Baim, Dean V.
1
Boronczyk, Felix
1
Breuer, Christoph
1
Chakravarti, Pritha
1
Eryigit, Canan
1
Eryigit, Mehmet
1
Goukasian, Levon
1
Misch, Marilyn B.
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Reiser, Matthias
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
International journal of sport finance
Journal of business economics : JBE
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of accounting research
3
Accounting and finance : journal of the Accounting Association of Australia and New Zealand
1
Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of production economics
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of management science and engineering
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Sport management review
1
The international journal of business and finance research : IJBFR
1
World scientific studies in international economics
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ECONIS (ZBW)
4
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1
Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
Saved in:
2
The effect of sponsorship announcements on stock returns of sponsees
Eryigit, Canan
;
Eryigit, Mehmet
- In:
International journal of sport finance
14
(
2019
)
3
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012155534
Saved in:
3
The sponsorship effect : do sport sponsorship announcements impact the firm value of sponsoring firms?
Reiser, Matthias
;
Breuer, Christoph
;
Wicker, Pamela
- In:
International journal of sport finance
7
(
2012
)
3
,
pp. 232-248
Persistent link: https://www.econbiz.de/10009658156
Saved in:
4
Corruption and sponsor value : an event study analysis
Chakravarti, Pritha
;
Boronczyk, Felix
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10012508275
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