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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"International journal of sport finance"
~isPartOf:"Journal of business economics : JBE"
~subject:"Sponsorship"
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
International journal of sport finance
Journal of business economics : JBE
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
SpringerLink / Bücher
17
Journal of advertising research
16
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
13
Research
10
The journal of business & industrial marketing
10
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Springer eBook Collection
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Europäische Hochschulschriften / 5
6
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
KulturKommerz
5
Marketing letters : a journal of research in marketing
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
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ECONIS (ZBW)
37
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1
Die Sportphilosophie von Hoechst : eine Analyse von Engagement und Zielsetzung
Siegfried, Hans-Dieter
- In:
Journal of business economics : JBE
61
(
1991
)
10
,
pp. 1093-1097
Persistent link: https://www.econbiz.de/10001113744
Saved in:
2
Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun
;
Nam, Changi
;
Kim, Minki
;
Han, Seung Hun
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
Saved in:
3
Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
Saved in:
4
The effect of sponsorship announcements on stock returns of sponsees
Eryigit, Canan
;
Eryigit, Mehmet
- In:
International journal of sport finance
14
(
2019
)
3
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012155534
Saved in:
5
Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver
;
Himme, Alexander
;
Papies, Dominik
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
Saved in:
6
Wissenschafts-Sponsoring : Grundlagen, Besonderheiten und Beispiele
Hermanns, Arnold
- In:
Journal of business economics : JBE
62
(
1992
)
11
,
pp. 1171-1185
Persistent link: https://www.econbiz.de/10001131483
Saved in:
7
The sponsorship effect : do sport sponsorship announcements impact the firm value of sponsoring firms?
Reiser, Matthias
;
Breuer, Christoph
;
Wicker, Pamela
- In:
International journal of sport finance
7
(
2012
)
3
,
pp. 232-248
Persistent link: https://www.econbiz.de/10009658156
Saved in:
8
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Wicker, Pamela
;
Weingärtner, Christian
;
Breuer, Christoph
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10009693651
Saved in:
9
Does it really hurt? : consumer reactions to content sponsorships in daily newspapers
Wellbrock, Christian M.
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10010476664
Saved in:
10
Ist Sponsoring der Zaubertrank einer starken Marke?
Ahlert, Dieter
;
Vogel, Verena
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 3-29)
.
2006
Persistent link: https://www.econbiz.de/10003334185
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