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Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.; Goukasian, Levon; Misch, Marilyn B. - In: International journal of sport finance 10 (2015) 2, pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles - In: International journal of sport finance 6 (2011) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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The value of olympic sponsorship : domestic vs foreign sponsoring firms
Baim, Dean V.; Goukasian, Levon; Misch, Marilyn B. - In: International journal of sport finance 16 (2021) 2, pp. 95-108
Persistent link: https://www.econbiz.de/10012597304
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Corruption and sponsor value : an event study analysis
Chakravarti, Pritha; Boronczyk, Felix - In: International journal of sport finance 16 (2021) 1, pp. 44-56
Persistent link: https://www.econbiz.de/10012508275