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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"International journal of sport finance"
~person:"Althoff, Stephan"
~subject:"Brand management"
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Brand management
Deutsche Telekom AG
1
Deutschland
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Germany
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Sponsoring
1
Sponsorship
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Sportmarketing
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Sports marketing
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Telecommunications industry
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Telekommunikationssektor
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Althoff, Stephan
Woisetschläger, David
4
Ahlert, Dieter
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Burmann, Christoph
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Michael, Bernd M.
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Nitschke, Axel
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Blut, Markus
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
International journal of sport finance
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ECONIS (ZBW)
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Das Sportsponsoring der Telekom : und was dahinter steckt
Althoff, Stephan
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 79-102)
.
2007
Persistent link: https://www.econbiz.de/10003511594
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