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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"International journal of sport finance"
~person:"Hartleb, Vivian"
~subject:"Brand management"
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
International journal of sport finance
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ECONIS (ZBW)
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Sponsoring und Ambush-Marketing im Rahmen der FIFA-Fußball-Weltmeisterschaft 2006 : eine vergleichende empirische Analyse
Woisetschläger, David
;
Michaelis, Manuel
;
Hartleb, Vivian
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 205-219)
.
2007
Persistent link: https://www.econbiz.de/10003511636
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