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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"International journal of sport finance"
~person:"Michael, Bernd M."
~subject:"Brand management"
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Michael, Bernd M.
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
International journal of sport finance
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ECONIS (ZBW)
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Erfolgsfaktoren des integrierten Marken-Sponsorings
Michael, Bernd M.
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 33-51)
.
2006
Persistent link: https://www.econbiz.de/10003334187
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Erfolgsfaktoren des integrierten Marken-Sponsorings
Michael, Bernd M.
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 35-51)
.
2007
Persistent link: https://www.econbiz.de/10003511580
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