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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"International journal of sport finance"
~subject:"Brand management"
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Brand management
Sponsoring
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Woisetschläger, David
4
Ahlert, Dieter
2
Burmann, Christoph
2
Michael, Bernd M.
2
Michaelis, Manuel
2
Nitschke, Axel
2
Vogel, Verena
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Althoff, Stephan
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Blut, Markus
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Brock, Christian
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
International journal of sport finance
SpringerLink / Bücher
12
Journal of business research : JBR
11
International journal of sports marketing & sponsorship
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of sport management and marketing : IJSMM
6
The journal of brand management : an international journal
6
The journal of product & brand management
5
Gabler Edition Wissenschaft
4
Gabler Research / Innovatives Markenmanagement
4
Innovatives Markenmanagement
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of strategic marketing
4
Dienstleistungsmarken : Forum Dienstleistungsmanagement
3
Gabler Research
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Psychology & marketing
3
Research
3
Springer eBook Collection / Business and Economics
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
Journal of customer behaviour
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
MSI reports : working paper series
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Qualitative market research : an international journal
2
Reihe: Marketing : MAR
2
Scientific Annals of Economics and Business
2
Sport management review
2
Trademarks, brands, and competitiveness
2
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ECONIS (ZBW)
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Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation
Fuchs, Andreas
;
Wendt, Patrick
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 239-256)
.
2007
Persistent link: https://www.econbiz.de/10003511643
Saved in:
12
Kundenorientiertes Event-Sponsoring : Coca-Cola als Sponsor der Fans der FIFA Fußball-Weltmeisterschaft 2006
Michaelis, Manuel
;
Rettig, Peter
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 273-287)
.
2007
Persistent link: https://www.econbiz.de/10003511707
Saved in:
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