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Handbuch des Sportmarketing
Freyer, Walter
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1990
Persistent link: https://www.econbiz.de/10000081957
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Marketing
kompakt : Basiswissen für die Praxis
Dusseldorp, Patrik van
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Rutz, Mario
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2007
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2., überarb. u. aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003522567
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
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2017
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Sixth edition
Persistent link: https://www.econbiz.de/10014464801
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