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TOOL KIT - Knowing What to Sel...
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Consumer behaviour
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Reinartz, Werner J.
9
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4
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3
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3
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2
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2
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Faculty & research / Insead : working paper series
Review of marketing research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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10
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7
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The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
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2
Balancing acquisition and retention resources to maximize customer profitability
Reinartz, Werner J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002379250
Saved in:
3
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
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4
Mobile shopper marketing : assessing the impact of mobile technology on consumer path to purchase
Baik, Alicia
;
Venkatesan, Rajkumar
;
Farris, Paul W.
-
2014
Persistent link: https://www.econbiz.de/10010424904
Saved in:
5
Setting prices in an online world : when price costumization works (... and when it doesn't)
Reinartz, Werner J.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001630979
Saved in:
6
Measuring the custumer relationship management construct and linking it to performance outcomes
Reinartz, Werner J.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825341
Saved in:
7
Measuring purchase intentions : a generalization of mere measurement effects and extension to self-generated validity effects
Chandon, Pierre
(
contributor
);
Morwitz, Vicki G.
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826525
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8
The short- and long-term effects of measuring purchase intentions on repeat purchaising
Chandon, Pierre
(
contributor
);
Morwitz, Vicki G.
(
contributor
)
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827494
Saved in:
9
The self-generated validity of measured pruchase intentions
Chandon, Pierre
(
contributor
);
Morwitz, Vicki G.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379195
Saved in:
10
An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner J.
;
Haenlein, Michael
;
Henseler, Jorg
-
2009
Persistent link: https://www.econbiz.de/10003911139
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