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~isPartOf:"Faculty & research / Insead : working paper series"
~person:"Bagozzi, Richard P."
~person:"Krishna, Aradhna"
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THE SElKATSUSHA AND THE FIGHT...
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Bagozzi, Richard P.
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Faculty & research / Insead : working paper series
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Does Red Bull give wings to Vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann
;
Chandon, Pierre
;
Krishna, Aradhna
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2017
Persistent link: https://www.econbiz.de/10011702747
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