//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Faculty & research / Insead : working paper series"
~person:"Soberman, David A."
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Job satisfaction, job performa...
Similar by person
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Theorie
20
Theory
20
Preisdifferenzierung
8
Price discrimination
8
Product differentiation
8
Produktdifferenzierung
8
Consumer behaviour
6
Advertising effects
5
Brand
5
Competition
5
Markenartikel
5
Werbewirkung
5
Wettbewerb
5
Direct selling
4
Direktvertrieb
4
Strategic management
4
Strategisches Management
4
USA
4
United States
4
Advertising planning
3
Market entry
3
Marketing management
3
Marketingmanagement
3
Markteintritt
3
Preismanagement
3
Preiswettbewerb
3
Price competition
3
Pricing strategy
3
Räumlicher Wettbewerb
3
Spatial competition
3
Werbeplanung
3
Brand management
2
Competitive strategy
2
Digital platform
2
Digitale Plattform
2
Einzelhandelspreis
2
Garantie
2
Gattungsmarke
2
Generic brand
2
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Arbeitspapier
6
Working Paper
6
Graue Literatur
5
Non-commercial literature
5
Language
All
English
6
Author
All
Soberman, David A.
Coughlan, Anne T.
2
Iyer, Ganesh
2
Villas-Boas, J. Miguel
1
Villas-Boas, Miguel
1
Institution
All
INSEAD
1
Published in...
All
Faculty & research / Insead : working paper series
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
2
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
3
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380495
Saved in:
4
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001760257
Saved in:
5
The strategic role of outlet mall retailing
Coughlan, Anne T.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
Saved in:
6
Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->