//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Faculty & research / Insead : working paper series"
~person:"Stephen, Andrew T."
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
From correspondence analysis t...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Advertising media
1
Marketing management
1
Marketingmanagement
1
Multivariate Analyse
1
Multivariate analysis
1
Public relations
1
Sales promotion
1
Social Web
1
Social web
1
Verkaufsförderung
1
Werbeträger
1
Werbewirkung
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Graue Literatur
Arbeitspapier
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Stephen, Andrew T.
Bradlow, Eric
2
Chandon, Pierre
2
Hutchinson, J. W.
2
Massala, Otso
2
Young, Scott
2
Ayres, Robert U.
1
Galak, Jeff
1
Tsetlin, Ilia
1
Tsetlin; Ilia
1
Warr, Benjamin
1
Williams, Eric D.
1
more ...
less ...
Published in...
All
Faculty & research / Insead : working paper series
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->