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~isPartOf:"Faculty & research / Insead : working paper series"
~source:"econis"
~type_genre:"Glossary included"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
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How package design and packaged-based
marketing
claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
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2
Beyond control : crisis strategies and stakeholder media in the Danone boycott of 2001
Hunter, Mark
;
Le Menestrel, Marc
;
Bettignies, …
-
2008
Persistent link: https://www.econbiz.de/10003910054
Saved in:
3
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
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4
The accuracy of less : natural bounds explain why quantity decreases are estimated more accurately than quantity increases
Chandon, Pierre
;
Ordabayeva, Nailya
-
2016
Persistent link: https://www.econbiz.de/10011687289
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5
Persuading children : long-lasting influences on children’s food consideration sets, choices, and consumption
Albuquerque, Paulo
;
Brucks, Merrie
;
Campbell, Margaret C.
; …
-
2017
Persistent link: https://www.econbiz.de/10011695561
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The complexity of
marketing
today
Soberman, David A.
(
contributor
)
-
2005
-
rev
Persistent link: https://www.econbiz.de/10002848644
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7
How competitive
marketing
expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
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Does in-store
marketing
work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
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9
Smart defaults : from hidden persuaders to adaptive helpers
Smith, N. Craig
;
Goldstein, Daniel G.
;
Johnson, Eric J.
-
2008
Persistent link: https://www.econbiz.de/10003909934
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10
Does in-store
marketing
work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
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